ABOUT:
Luring sportsmen to Alabama was never hard, thanks to its abundance of great lake fishing. But this ad, which ran in fishing magazines, was designed to encourage anglers to bring along their families, promoting the many other nearby attractions. I wrote the headline and body copy as part of the State of Alabama tourism campaign entitled 'The State of Surprises'.
COPY:
Bass, Stripers And Crappie Aren't The Only Ones Drawn To Places Like This.
We don't have to tell you why you'd enjoy one of Alabama's legendary fishing spots. But did you know that your family could have as much fun here as you?
Look at Aliceville Lake, Lake Eufaula, Smith's Lake, Weiss Lake, Lake Martin, Orange Beach and others. Besides record-setting fresh- and salt-water fishing, each is blessed with an abundance of scenic beauty, affordable accommodations and a variety of recreational and resort facilities.
And each is just a short drive from family attractions like the Space & Rocket Center in Huntsville. The Birmingham Zoo. the U. S. Army Aviation Museum in Fort Rucker. Mobile's Battleship U.S.S. Alabama. A whole network of outlet malls. And miles of sunny Gulf beaches.
So you can do all the fishing you want and treat your family to a great vacation at the same time. We'll even help you make your plans with a free Fish Alabama Guide and our 116-page Book of Surprises. Call today for yours. You'll see why our best fishing spots are as attractive to families as they are to fish.
